The location is of great importance for entrepreneurial success. This applies to startups as well as global players. A location with an attractive environment can inspire teams and be the decisive factor for accepting a job offer.
SITE AND LOCATION
AS PART OF MARKETING
The choice of location is a fundamentally important decision that affects all areas and has a significant influence on entrepreneurial success. It is about economic, functional properties of the premises, embedded in an attractive, inspiring infrastructure. Especially for companies whose employees and customers move in urban milieus, these factors are of great importance.
Currently, almost all industries complain about a dramatic shortage of workers. Companies compete to find, to bind and retain suitable candidates. For potential employees, their decision is not only about the size of the company and its teams, not just about exciting projects, and career opportunities. What counts much more is what the site and location have to offer. Employees are looking closely at the options offered for leisure, culture, recreation, and a good life that takes place in the NOW. The location therefore plays a major role in the employee’s choice.
The company campus NEW WORK STATION on the site of the historic Postbahnhof benefits not only from its Berlin status, but specifically from its excellent location in a great neighborhood, with an extensive infrastructure and perfect accessibility. The ambience of the project, the unique architecture of the ensemble, which is partly under monument protection, in combination with innovative, forward-looking office worlds, is equally significant. Gastronomic offers and refined outdoor areas with terraces on several levels are part of the concept and additionally enrich the NEW WORK STATION with an internal infrastructure. Here, an icon of Berlin is transformed into a synonym for modern work in the big city. This new world of work will become a radiant location that breathes freedom, independence, participation, and success.
Real Estate Economist (EBS) Associate Director | Investor & Asset Advisory