Every year, Lenovo celebrates their Tech Life event during IFA week. It is a large kick off conference where Lenovo unveiles new product launches. The 2019 edition, presented a new smart home, laptop and AR devices to 850 members of the media, partners and influencers. Lenovo is continuing its commitment to transforming technology and user experiences, making the devices easier to use, more engaging and more productive for consumers. Included in the announcements was Star Wars™: Jedi Challenges, an augmented reality experience that allows fans to play through new challenges.
The event technic set up was of the highest standard to align with Lenovo’s brand values. In the Arrival hall it included a 6m high LED wall which opened like epic doors to unviel the presentation area behind which was equally as impressive. The Hammer area was home to multiple AR stations for the attendees to experience first hand.
Arrival Hall, Hammer